Few years back, I remember sitting in a room discussing what would the future like. At the time, we were not talking about whether we would have self-driving vehicles or whether shared economy would be the next trend. It’s more to what would be the ground breaker that sets it apart from today.
Amongst the list discussed, one that I remember clearly was about how distance would not be a matter for us when people create or innovate. We thought would be fun to finally be able to beam from one place to another like we see in Star Trek. But again, if hover board and flying cars are possible now, transporting people might just happen quicker than we might imagine.
The concept are already amongst us if you notice. Holding a meeting with a room of people from around the globe, virtually, are nothing impossible. In case you have forgotten, Zuckerberg already has his own Jarvis.
Internet has presented us solutions on distance, making it affordable for everyone. Today, it is possible to connect with anyone from the other side of the globe in instant. Well, it’s not literally internet do all the job but you know what I mean.
Few years back, the telco companies reap fortunes by charging us long distance call. Now, the messengers apps allow us to make call to different part of the globe with only data charged. Could even be free if you use public wifi. Not to mention conference call features.
Conversation through Content
Thanks to social media, the surge of information has become unstoppable. Anyone can create content. From simply generating text post, creating notes, to being able to do live video stream worldwide. This kind of exposure previously was limited to the media packed with their heavy equipment. Now it’s available for everybody to use with only a smartphone and social account. The wider one’s network, the faster the stream spread.
Besides publishers, brands and corporates are began making their effort to be presence online too, to be easily searchable. Some embracing it by creating blogs dedicated to seed content to the world wide web. Trying to be totally available online by creating brand accounts in almost every available social channels. Pouring substantial amount of budget to social ads as investment or engage with influencers to generate maximum exposure.
However, the needs of generating engaging content has created redundancy of content. Finding the same articles, with the same angle being posted as new content at four different channels in a day has become more common. Die of creativity, welcome being practical.
All those efforts are aim to create conversation through content.
Seeding conversation is not an easy task as the problem is not within the topic but how ready are we to manage the differences surrounding the discussed matter. This is where most brands got it wrong and dread the social channels. They’re worried of any negative responses coming from the content they seeded in their social accounts.
Of course they are, considering the amount of investment they have poured in.
Well, they shouldn’t. Once brands decide to jump in to social media, they have to be ready to converse. Maintaining conversation. Creating personality would take the brand to the next level. Take Wendy’s sassy Twitter account for example. Are such investment worth it? I’ll leave discussion about ROI on different topic.
Social channels and messengers app are only few that helps us to eliminate distance. Any conversation, content can be spread easily, worldwide. Others viewing both serve the opposite seems have forgotten that social channels and any other apps available are only tools. It is us, human that create wider distance as we choose to engage more to the tools than to the people around us. So, the choice is ours to make.
What is Impossible?
People are not addicted to content. They are drawn to concept of having platforms where they can interact with others without being visible. How true one can be in describing themselves with their social channels. Do what they post represent themselves in their daily? Most probably not. There’s a lot to question.
Everyday, we are presented a new social channel or new features are introduced to make us engage even more to it. Facebook already spreading buzz about its future plans with AR and AI. And it’s very impressive. The big plan is to replace smartphones by presenting new experience of communicating to the table.
Seeing what they have presented so far, they might nail it. Impossible? I thought that was what people say about flying and computer and internet and phones and light bulb and long list of what we have right now.
Distance does not matter. If currently, you’re thinking of creating something or innovate, the aim is definitely no longer presenting solution mere to the local. Making it affordable to everyone, that’s the biggest challenge.
So what is impossible anyway? Soon, Elon Musk will show us what we can do up there.